When game developer Cosmic Forces was ready to launch their new multi-platform video game Goosebumps: Dead of Night, they came to YellowPike for support in developing and executing on a social media campaign.
YPM devised a campaign strategy aimed at attracting three core demographics that included casual gamers, hard core gamers and of course fans of the beloved Goosebumps franchise. The main focus would be directed at the social platforms lnstagram, Twitter and TikTok with secondary support to the Cosmic Forces Facebook and YouTube pages.
For the duration of the launch campaign we managed all social media accounts which included everything from initial setup, content calendar creation, all content and art creation as well as consistent audience engagement and community management. We saw impressive growth across all platforms especially starting from ground zero, with highlights being on TikTok and lnstagram audience growth and engagement.
Twitter Audience Impressions
Insta Audience Impressions